Søren Vale's Private advisory
GENIUS / Applied
Architecting minds. Mapping inner systems.
Serving Founders, Operators, Traders, Athletes, and Artists since 2024.
You’ve built something real.
Revenue’s up. Ops are growing.
From the outside, you’re winning.But inside, it doesn’t feel clean anymore.Your decisions take longer.
You’re second-guessing calls you used to make without thinking.
You’re carrying the weight of everything and no one really sees it.You’ve scaled fast.But your own system? It hasn’t kept up.This isn’t burnout. It’s not stress.It’s what happens when the pressure grows faster than your clarity.If you don’t fix it, you’ll keep performing at the cost of yourself.That’s what we work on.Not how to grow.But how to keep you sharp enough so you can hold on to what you've built.
What This Is
GENIUS / Applied is not a coaching offer.
It’s not a mindset program.It’s direct strategic advisory for people who operate under real stakes.One-on-one. Weekly. Private.You show up with what matters:
the decision, the tension, the thing you haven’t said out loud yet.I listen. I respond.
You get sharper.Not through motivation.
Through correction.Through clarity that holds in the places it usually breaks.
What Happens
✅ One-on-One Sessions (Weekly)
Direct calls. Clean thinking.
No noise. No performance.
Just what’s real—deconstructed, resolved, clarified.✅ Private Access Between Calls
You’ll have a direct line.
If something serious comes up between sessions, it gets handled.✅ Introductions to the Right People (If Needed)
I don’t sell you a network, but I open doors when you need them.
Quiet introductions to operators, builders, and thinkers
across tech, capital, infrastructure, and media.
Who This Is For
This is not just for business owners.
It’s for anyone operating at the edge of performance and wants to go further.Founders who can no longer see what they’re scalingCreators managing volume and identity in real-timeTraders bleeding clarity into volatilityAthletes who perform under pressure but recover in confusionOperators, advisors, dealmakers, decision-makersIf you’re carrying the weight alone and no one around you is
sharp enough to correct your thinking—this is for you.
Who I Am
Not a coach. Not an influencer.I traded markets professionally.I played poker professionally.I've advised CEOs, institutional players, and high-functioning operators.I’ve seen what performance looks like at the edge—and how fast it can erode when no one in the room is telling you the truth.GENIUS / Applied is the expression of everything I’ve lived.And I’ve built my life on knowing what to do when the stakes are high and time is short.This isn’t your performance layer.It’s a pressure layer.
What It Costs
No packages.
No sliding scale.Most clients pay $10K to $25K/month.Some structures are cash.
Some are equity.
Some are discretion.You’re not buying a service.You’re buying clarity at the point where it matters most.If price is your filter, this isn’t your room.
What Clients Say
"Working with Vale is like stepping into a mental boxing gym. He's your sparring partner and you'll get hit from angles you never thought possible. Mental training is arguably the most important aspect of performance and nobody does it better."
-Ejay T., CEO of Financial Institution"I'm fucking paying you, aren't I?"
-Omar R., Poker Professional"I hate your tone and the way you speak. I would never let anyone else to me like this. I also can't stop hearing your words every time I make a decision."
-Ennis G., Agency Owner"This is the first time I’ve been angry at someone for being right.
I don’t want to talk after some of the things you point out, but I know I have to."
- Private SaaS Founder
Access
If this hits, it's because you’re ready.Tell me who you are. If it’s real, I’ll know.If it’s not, you won’t hear back.
Warning
This work changes things permanently.
This is not always a good thing.You will not be able to unsee what I teach.It’s not designed to make you feel better.It’s designed to remove what breaks you under pressure.